Search giants Google and Bing says content matters now. We SEO practitioners follow Google guidelines so far and we had not much idea how Bing is working on search. Now Bing released the webmaster guidelines.

So How different Bing Guidelines from Google’s?

Read More: Google Webmaster Guidelines

Okay Bing come up with the guidelines for,

  • Content
  • Link
  • Social
  • Indexing
  • Technical
  • SEO
  • And thinks to avoid

Content Matters

Same as Google, Bing too says “we are looking for good content…”. So get ready guys to create good and amazing content for your users.

Here is what Bing states,

“By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results.  Websites that are thin on content, showing mostly ads, or otherwise redirect visitors away from themselves to other sites quickly tend to not rank well.  Your content should be easy to navigate to, rich enough to engage the visitor and provide them the information they seek and as fresh as possible.”

To be frankly Bing web master guidelines are similar to the Google. But amazingly, one more factor Bing is giving importance too, in search.

Yes, you guessed it, “Social Media”.

So if you have good influence in Social Media and people talking about you there, Lucky you!!!

“Social media plays a role in today’s effort to rank well in search results.  The most obvious part it plays is via influence.  If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals.  These positive signals can have an impact on how you rank organically in the long run.” – Bing Webmaster Guidelines

Okay guys, Planning to buy some followers today??? YOU ARE WRONG.

Bing webmaster guidelines came with some of the things to avoid and Social Media Schemes are one of them. Some of the other things to avoid are Clocking, Link farms, Link schemes, Meta refresh redirects, Duplicate contents (Ref: Abbreviations of SEO jargon).

Bing Webmaster guidelines also released Technical and Link guidelines. Read the published Bing Webmaster Guidelines Blog post.

So Get ready and create good authentic original content.

Happy Blogging Guys 🙂

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